We are looking for an experienced, passionate and creative Social Media Specialist to join the team at Gorton. The primary responsibilities of this position are creating and publishing appealing content across select social media channels to promote Gorton programs, expand brand awareness, reach new audiences, and drive engagement. This role requires creativity, excellent communication skills, and a deep understanding of social media trends and best practices.

Qualifications and Skills :

• At least 2 years of relevant work experience in social media, ideally for a small business or nonprofit.
• Proven ability to grow engagement and followers on Instagram, Facebook, LinkedIn, and YouTube
• Creativity and ability to generate engaging and shareable content
• Experience with shooting and editing compelling photos and videos 
• Proficiency in using social media scheduling and analytics tools
• Strong copywriting and storytelling skills
• Excellent project management and organizational skills with a keen eye for detail
• Collaborative team player who is positive, motivated and self-driven
• Consistently demonstrate professional work ethic and demeanor
• A passion for Gorton Center’s mission and a commitment to promoting its values
• Proficiency with Google Workplace or Microsoft Office
• Proficiency with Canva and Adobe Suite a plus

Commitment: Approximately 15 hours/week, including some evening/weekend hours to capture event images

Responsibilities:

• Collaborate with the marketing and communications team to develop compelling and visually appealing content for Gorton’s social media platforms (Instagram, Facebook, LinkedIn and YouTube) maintaining adherence to Gorton’s brand style, voice and channel strategy 
• Monitor and respond to comments, messages, and mentions on social media platforms promptly and professionally, ensuring a positive and respectful online community
• Collaborate with the marketing and communications team to develop and implement on-brand social media strategies that align with organizational goals and objectives.
• Develop a content calendar. Schedule and publish social media posts using appropriate tools to ensure a consistent and regular posting schedule
• Proactively monitor and analyze social media performance metrics, providing regular reports to assess social media efforts and identify areas for improvement and opportunity
• Support the development and execution of social media advertising campaigns to increase reach, engagement, and visibility
• Proactively seeking, scoping, proposing and executing storytelling opportunities across social channels
• Provide live event coverage to promote real-time engagement and interaction
• Engage influencers to broaden Gorton’s social reach
• Stay up-to-date with social media trends, tools, and best practices, sharing relevant insights with the team.

Application Process: Submit cover letter and resume with writing and social media campaign examples to jobs@nullgortoncenter.org Gorton is an equal opportunity employer.