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Greater Good Project 2018 Kellogg Workshop Series Tuesday, April 10, 2018

Greater Good Project 2018 Kellogg Workshop Series

  • Date: April 10
  • Time: 8:30 am TO 2:30 pm
  • Price: $1000
  • Location: Gorton Community Center
    400 E. Illinois Road, Lake Forest, IL 60045

Gorton Greater Good Project with Kellogg’s Center for Nonprofit Management

Session Dates and Descriptions: Series is kicked off with a keynote by Rives Collins, and includes the following workshops which are detailed below: Effective Branding for your Organization, Whole Brain Communication, Stakeholder Mapping and Messaging, Public Speaking Workshop, and Strategic Social Media Management.

A partnership between the Kellogg School Center for Nonprofit Management and The Greater Good Project will create a unique learning opportunity for nonprofit leaders to learn the following:

  • Create a connection between your organization’s brand and mission
  • Understand nonprofit brand management strategies
  • Gain insights into who your stakeholders are and how to communicate your organization’s value to them
  • Utilize storytelling as a unique skill that can strengthen leaders, brands and organizations
  • Learn and workshop best practices around public speaking
  • Use the latest research on cognitive neuroscience to make your ideas more understandable, memorable and viral


Storytelling:  Strengthening Your Skills for Impact (separate event)   8:30-10am

Rives Collins

February 28, 2018

Keynote Address


Effective Branding for Your Organization (workshop)  8:30am-2:30pm

Aparna Labroo

April 10, 2018

Brand image is one of the most important resources organizations have and brands vary in the amount of power and value they have in the marketplace.  Leveraging your nonprofit’s brand effectively can be a powerful tool for leaders.  This session will combine the latest thought-leadership on this topic with practical exercises so that participants can better understand brand image.  In addition, participants will have the opportunity to begin crafting a strong positioning statement that will leverage their brand to increase participation and engagement of various stakeholders.


Whole Brain Communication (workshop) 8:30am-2:30pm

Steven Franconeri

May 2, 2018

Be persuasive in presenting your ideas. Learn to convince your clients, customers, and colleagues of the merits of your views, using the latest breakthroughs in cognitive science, computer science, and graphic design. Through interactive exercises, these sessions will provide hands-on experience and tools for presenting data-based evidence with impact, across images, graphics, and visualizations of big data. Leave this session with expertise in the principles of effective data visualization, as well as a practical toolkit for conveying your ideas in ways that are convincing, catchy, and contagious.


Stakeholder Mapping & Messaging (workshop) 8:30am-2:30pm

Professor TBD

June 6 or 13, 2018

Nonprofit organizations have multiple stakeholders and to be successful, leaders need to identify, understand and reach out to these audiences with different, segmented messages.  This session will help participants: identify their key audiences; learn strategies for prioritizing the audiences and: communicate relevant messages to those audiences.


Public Speaking (workshop)  8:30am-2:30pm

Professor TBD

Week of September 12 or Week of September 24

Content TBD

This session will use a videographer in addition to the faculty speaker.


Strategic Social Media Management (workshop) 8:30am-2:30pm

October 10, 17 or 24

Sean Johnson

The current internet landscape brings nonprofit leaders new tools to build both awareness and a new stakeholder base for their organizations.  But, exactly how do these tools fit into the overall marketing and development strategy? What tools make sense for what audiences? How are other nonprofit organizations utilizing social media to further their mission and engage new audiences? This session will help leaders understand some of the trends in social media and how they can apply them in their own organizations.


Gorton Community Center will take and may use photos and videos from this event for its promotional purposes. Your attendance indicates your consent to the above.