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Greater Good/Kellogg 2018-Effective Branding for your Organization Workshop Tuesday, April 10, 2018

Greater Good/Kellogg 2018-Effective Branding for your Organization Workshop

Instructor:

Aparna Labroo

Brand image is one of the most important resources organizations have and brands vary in the amount of power and value they have in the marketplace. Leveraging your nonprofit’s brand effectively can be a powerful tool for leaders. This session will combine the latest thought-leadership on this topic with practical exercises so that participants can better understand brand image. In addition, participants will have the opportunity to begin crafting a strong positioning statement that will leverage their brand to increase participation and engagement of various stakeholders.

Gorton Community Center will take and may use photos and videos from this event for its promotional purposes. Your attendance indicates your consent to the above.

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