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Greater Good/Kellogg Certificate-Effective Branding for your Organization (single workshop) Tuesday, April 10, 2018

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Greater Good/Kellogg Certificate-Effective Branding for your Organization (single workshop) Part of the Northwestern/Kellogg Nonprofit Marketing and Communications Certificate Program

  • Location: Gorton Community Center
    400 E. Illinois Road, Lake Forest, IL 60045 + Google Map

Workshop includes continental breakfast and lunch

Instructor:
Aparna Labroo

Brand image is one of the most important resources organizations have and brands vary in the amount of power and value they have in the marketplace. Leveraging your nonprofit’s brand effectively can be a powerful tool for leaders. This session will combine the latest thought-leadership on this topic with practical exercises so that participants can better understand brand image. In addition, participants will have the opportunity to begin creating a strong positioning statement that will leverage their brand to increase participation and engagement of various stakeholders.

Gorton Community Center will take and may use photos and videos from this event for its promotional purposes. Your attendance indicates your consent to the above.

Class Refund and Cancellation Policy: Refunds will only be given up to one week prior to the first week of class of any session. (The refund period for some classes, which require advanced reservations or purchase of materials, may be more limited.) Cancellations will incur a $5 handling fee for programs costing under $100 and a 10% handling fee for programs with fees of $100 or more. If a class is cancelled due to insufficient enrollment, you will be notified, and a full refund will be given.

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